Friday, October 23, 2009

Why are you avoiding dental care?

Here's a note and a nice perspective from Fred Joyal, the CEO and founder of 1-800-DENTIST:

Dental care is something that is often at the bottom of people’s priority lists. How many things on those lists may involve potential pain or discomfort or inconvenience, whether they are real or imagined? You might be imagining feeling that pain in your mouth or your wallet, or both. Now imagine comfort, improved health and a great smile instead.

All of you who really know deep down that dentistry is more important than upgrading your movie collection from DVD to Blu-ray, raise your hand. Just as I thought. So why don’t you see a dentist as often as you should? To continue with this example, new video technology for your movies will not improve your overall health. Neither will many of the “fun” things on your priority list. Do I need to connect the dots to point out what will? OK. Dentistry.

Here are some words to associate with dental care: new, improved, painless, advanced, necessary, beneficial, life-changing, smile, confidence, a good investment…. Get the picture? “A good investment?” Yes. Relatively inexpensive preventive care now can prevent costly, restorative care later. In any economy, spending a few hundred to save a few thousand is a good deal.

Events in your life may cause you to want or need dental care. A wedding, a graduation, a job interview or a promotion at work may make you want to whiten and/or straighten your teeth. It can work in reverse as well. Getting the smile you’ve always wanted can improve your life by giving you new confidence to seek that new job or new mate or new (fill in the blank).

Now, back to that priority list. Perhaps it is time to reevaluate it. All of you who really know deep down that you’d like to improve your health and make good things happen in your life, raise your hand. Excellent….

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